Articles & case studies

Published in magazines and newspapers or included in your own 'house' newsletters, case studies, feature articles and opinion columns all help businesses and organisations keep their clients and employees up to date.

The key when you're writing them is to present your story clearly and in a way that will engage readers, gaining their attention and encouraging them to read beyond the headline.

This is where our broad understanding of the business world and editorial experience will help. By combining our 'nose' for what will work best in each situation with a clear view of the target publication's style and audience, we can make your story a compelling read.

Editorial and advertorial?

There are two main differences between editorial and advertorial.

Editorial is published free by magazines, newspapers and other publications. If it's about a topic that readers will find interesting and the editor likes the story, it will get published - perhaps after the editor has made whatever changes he or she thinks fit.

In contrast, advertorials get published if you buy space in the publication. You keep control of exactly what gets printed, but it costs.

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